What’s in a Logo? - PR
What’s in a Logo? Rumor has it that UK oil group BP spent close to $150,000 US dollars on logo design before launching the now instantly recognizable sunflower logo in 2001. British Petroleum adopted this new logo and rebranded itself as BP (“Beyond Petroleum”) due to negative press on their poor safety standards and other reasons. This new logo was to symbolize energy in its many forms. Along with their new corporate logo and slogan “Beyond Petroleum” and a $200M advertising and marketing campaign, this new direction represented their focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and to enable transitioning to a lower carbon footprint. Investing this kind of capital for a logo is not unusual; many companies will easily spend hundreds of thousands on creating the right branding package . Once a simple, effective, and enduring logo is identified and combined with a first-rate product or servic...